Have you heard of Prop Firms?

How it works:

You pay a fee (e.g., $50–$500+)

You take a “challenge” or evaluation

If you hit the profit target

Stay within drawdown rules

If you pass → you get a “funded account”

You trade and supposedly split profits (e.g., 80% for you/20% for the firm)

Most of these will be total scams.  They take your fee and you will never “win.”

Let’s evaluate a firm that is NOT considered a scam.    I will not list their name since I don’t want to advertise for this system.

Alpha

Proprietary trading firm that sells access to trading “challenges”

Users pay a fee and must meet profit targets and risk rules to qualify

Successful users receive access to a “funded account” (often simulated)

Beta

The broker infrastructure used within the Alpha’s ecosystem.

Handles execution, pricing, and platform access.  Structurally linked to Alpha as part of the same broader ecosystem.

Gamma

A third-party service selling automated trading systems (“AI trading”)

Markets the ability to pass prop firm challenges and generate income with minimal user involvement.

The ecosystem operates in layers:

Layer 1: Client entry

The user purchases a challenge from Alpha.

Layer 2: Tooling and assistance (optional but commonly marketed)

The user may purchase a system from Gamma to increase chances of passing

Layer 3: Trade execution

Trades are executed through Beta or in some cases a connected broker infrastructure.

The most import part: Each layer earns revenue independently regardless of the user’s success.

Assumptions:

Challenge cost: $250

Pass rate: ~10%

Profit split: 80%

Average payout for successful traders: $2,000

Expected value(EV) per attempt:

EV = (Probability of success × Expected payout) – Cost

EV = (0.10 × $2,000) – $250

EV = $200 – $250

EV = –$50

If a Gamma financial system is purchased (e.g., $2,000):

Total cost = $2,250

EV = $200 – $2,250 = –$2,050

The model is statistically negative for the average participant

Step 1: Entry

The user is introduced to Alpha and purchases a challenge

Often also purchases Gamma financial software or services

Step 2: First attempt

Most users fail due to drawdown limits or missed targets

Step 3: Reattempt

Users believe they were close and purchase additional challenges

Step 4: Scaling activity

Users open multiple accounts simultaneously (encouraged by systems like what Gamma is selling)

Step 5: Funded stage (if achieved)

 Accounts are tightly controlled and often lost due to volatility or rule breaches

Step 6: Withdrawal stage

– Payouts may involve verification steps, delays, or rule-based reviews

Step 7: Long-term outcome

– Users accumulate repeated fees while only a minority achieve consistent payouts

Alpha generates revenue from challenge fees

Beta generates revenue from trading activity

Gamma generates revenue from selling systems and coaching

There is no requirement that any of these entities depend on the user being profitable.

This ecosystem is not necessarily fraudulent, but it is structured such that:

Most participants lose money

The expected value is negative for the average user

Multiple entities are compensated before the user earns a profit

The questions you should be asking yourself or you should be asking your loved one:

Why would Alpha let you risk 100% of their capital and only take 20% of the profits while giving you 80%?

If Gamma’s system actually worked reliably, they wouldn’t sell it. They’d just run it internally and keep 100% of the profits

How many attempts are you planning to do?  The system only works if you keep paying until you win — and most people run out of money before that happens.

If you look at it like a business decision instead of an opportunity, does it make financial sense?